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Social marketing according to Gillian Govan
This week, Gillian Govan, CMO, Scottish Government Strategic Marketing delivered a Social Marketing Masterclass in Edinburgh. Can you define social marketing for those new to the discipline in a few...
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Corporates under attack
Giles Robertson, chairman of The Marketing Society’s Not For Profit group analyses the attack by ActionAid on SABMiller, a beer company that is broadly perceived to be trying its best in challenging...
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Jo Kenrick reads Harmony, a book by the Prince of Wales
Jo Kenrick, marketing director, Start and the chair of The Marketing Society’s Green Network reviews the Prince of Wales’ book Harmony, which explores how technology and nature could build a...
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A Big Question for the Big Society
Giles Robertson, chairman of The Marketing Society’s Not For Profit group, asks whether environmental change is driven by charities or companies? This question has been on my mind with the ‘Big...
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‘One Day’ launch
Last night the landscape of ‘green’ marketing changed dramatically with the launch of the ‘One Day’ initiative in collaboration with BITC and Start. Senior marketers gathered to share their...
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Cornered: Sarah Fuller, Waitrose
Waitrose’s head of marketing communication was cornered by Maddie at the Influencing Consumer Behaviour panel discussion and drinks last week. Maddie asked her: “what and who do you think is driving...
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The greenest ever government puts the planet at the bottom of its list
Giles Robertson, chairman of The Marketing Society’s Not For Profit group, says it’s a crying shame that George Osborne’s budget did nothing to help build the UK’s global position on sustainability....
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Are you involved with Start Today?
Start Today is the movement within the marketing community uniting big consumer brands to inspire the UK public to Do More, With Less, and so together create a more sustainable future. We’re doing it...
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“Fish are friends”: what surfers could learn from Disney by Giles Robertson
Giles Robertson, Green Banana Marketing, discusses the facts about killing Sharks. Animations are lush backdrops of nature; Madagascar and a bunch of tear away lost New York Zoo animals, Finding Nemo...
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An interview with Jo Kenrick, Marketing Director, Homebase
This week we meet Jo Kenrick, Marketing Director, Homebase and ahead of her appearance at Building Brand Purpose with Partnerships on 16 October. What kind of opportunities can sustainable marketing...
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